for Promomed

Update: 19.03.2024

Last week: 10 week 2024 (04.03.2024 - 10.03.2024)

Last full month: February 2024

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 7 209 -6.8% 11.3% 0.3 16 361 945 -6.0% 9.7% 0.3 -8.9%
MoM 29 171 8.3% 11.0% -0.1 65 772 614 9.3% 9.5% -0.1 9.6%
YTD 66 643 29.0% 11.1% 2.4 149 794 589 62.1% 9.6% 2.3 0.7%
MAT 355 811 35.5% 9.5% 1.8 714 218 231 48.0% 8.1% 1.5 10.3%
BRAINMAX
WoW 909 -18.3% 100.0% 0 3 361 275 -19.4% 100.0% 0 -18.3%
MoM 3 949 -7.8% 100.0% 0 14 394 547 -5.2% 100.0% 0 -7.8%
YTD 9 626 79.6% 100.0% 0 34 759 270 92.8% 100.0% 0 79.6%
MAT 50 917 227.5% 100.0% NA 177 725 322 249.8% 100.0% NA NA
GOLDLINE PLUS
WoW 16 511 -8.7% 43.6% -2.5 51 867 195 -11.0% 35.4% -3.7 -3.5%
MoM 68 306 1.9% 43.8% 0.3 217 517 575 -1.1% 35.9% -0.2 1.2%
YTD 159 605 6.0% 43.7% 2.4 514 484 517 13.5% 36.1% -1.2 0.2%
MAT 878 139 23.1% 45.4% 2.5 2 753 077 678 32.0% 39.4% 1.9 16.4%
MIGRENIUM
WoW 12 232 -0.1% 0.6% 0 3 664 257 2.3% 0.7% 0 -0.9%
MoM 53 054 6.6% 0.6% 0.1 15 088 199 15.2% 0.7% 0.1 -6.1%
YTD 120 338 1.4% 0.5% -0.1 33 390 830 56.1% 0.6% 0.1 25.0%
MAT 643 231 9.9% 0.5% 0 134 665 045 27.9% 0.5% 0 14.2%
MODELAX-N
WoW 37 989 6.9% 28.8% 3.5 15 868 517 7.8% 18.5% 2.6 -5.9%
MoM 129 731 8.5% 23.0% 2.9 53 054 568 12.2% 14.2% 2.2 -5.0%
YTD 302 626 63.6% 22.4% 5.3 122 544 051 106.8% 13.7% 3.9 24.6%
MAT 1 285 669 135.3% 19.7% 9.4 446 081 041 145.5% 11.2% 5.3 23.3%
REDUXIN
WoW 12 727 3.8% 33.6% 2.4 68 211 762 7.2% 46.5% 3.9 -3.5%
MoM 51 307 -2.3% 32.9% -1.2 277 156 731 -2.7% 45.7% -1 1.2%
YTD 121 841 -5.5% 33.4% -2 657 498 322 23.0% 46.1% 2.1 0.2%
MAT 630 705 4.0% 32.6% -3.9 2 996 070 408 17.7% 42.8% -2.8 16.4%
REDUXIN FORTE
WoW 3 453 -1.4% 9.1% 0.2 15 113 216 -2.8% 10.3% -0.1 -3.5%
MoM 14 156 9.0% 9.1% 0.7 63 823 923 12.0% 10.5% 1.2 1.2%
YTD 32 110 11.6% 8.8% 0.9 142 682 010 34.7% 10.0% 1.3 0.2%
MAT 169 352 34.4% 8.7% 1.2 690 305 672 44.8% 9.9% 1.3 16.4%
SALVISAR
WoW 10 800 13.8% 1.5% 0.3 4 294 442 15.8% 1.3% 0.3 -6.0%
MoM 35 330 4.5% 1.1% 0.1 13 170 717 12.2% 1.0% 0.1 -3.3%
YTD 84 046 -22.3% 1.1% -0.5 30 802 019 -11.6% 0.9% -0.4 11.2%
MAT 474 279 -23.0% 1.2% -0.5 159 693 755 -23.8% 1.0% -0.4 7.2%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 66 643 29.0% 11.1% 2.4 149 794 589 62.1% 9.6% 2.3 0.7%
BRAINMAX 9 626 79.6% 100.0% 0 34 759 270 92.8% 100.0% 0 79.6%
GOLDLINE PLUS 159 605 6.0% 43.7% 2.4 514 484 517 13.5% 36.1% -1.2 0.2%
MIGRENIUM 120 338 1.4% 0.5% -0.1 33 390 830 56.1% 0.6% 0.1 25.0%
MODELAX-N 302 626 63.6% 22.4% 5.3 122 544 051 106.8% 13.7% 3.9 24.6%
REDUXIN CAPS 121 841 -5.5% 33.4% -2 657 498 322 23.0% 46.1% 2.1 0.2%
REDUXIN FORTE 32 110 11.6% 8.8% 0.9 142 682 010 34.7% 10.0% 1.3 0.2%
SALVISAR 84 046 -22.3% 1.1% -0.5 30 802 019 -11.6% 0.9% -0.4 11.2%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 355 811 35.5% 9.5% 1.8 714 218 231 48.0% 8.1% 1.5 10.3%
BRAINMAX 50 917 227.5% 100.0% NA 177 725 322 249.8% 100.0% NA NA
GOLDLINE PLUS 878 139 23.1% 45.4% 2.5 2 753 077 678 32.0% 39.4% 1.9 16.4%
MIGRENIUM 643 231 9.9% 0.5% 0 134 665 045 27.9% 0.5% 0 14.2%
MODELAX-N 1 285 669 135.3% 19.7% 9.4 446 081 041 145.5% 11.2% 5.3 23.3%
REDUXIN CAPS 630 705 4.0% 32.6% -3.9 2 996 070 408 17.7% 42.8% -2.8 16.4%
REDUXIN FORTE 169 352 34.4% 8.7% 1.2 690 305 672 44.8% 9.9% 1.3 16.4%
SALVISAR 474 279 -23.0% 1.2% -0.5 159 693 755 -23.8% 1.0% -0.4 7.2%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 7 209 -6.8% 11.3% 0.3 16 361 945 -6.0% 9.7% 0.3 -8.9%
BRAINMAX 909 -18.3% 100.0% 0 3 361 275 -19.4% 100.0% 0 -18.3%
GOLDLINE PLUS 16 511 -8.7% 43.6% -2.5 51 867 195 -11.0% 35.4% -3.7 -3.5%
MIGRENIUM 12 232 -0.1% 0.6% 0 3 664 257 2.3% 0.7% 0 -0.9%
MODELAX-N 37 989 6.9% 28.8% 3.5 15 868 517 7.8% 18.5% 2.6 -5.9%
REDUXIN CAPS 12 727 3.8% 33.6% 2.4 68 211 762 7.2% 46.5% 3.9 -3.5%
REDUXIN FORTE 3 453 -1.4% 9.1% 0.2 15 113 216 -2.8% 10.3% -0.1 -3.5%
SALVISAR 10 800 13.8% 1.5% 0.3 4 294 442 15.8% 1.3% 0.3 -6.0%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 29 171 8.3% 11.0% -0.1 65 772 614 9.3% 9.5% -0.1 9.6%
BRAINMAX 3 949 -7.8% 100.0% 0 14 394 547 -5.2% 100.0% 0 -7.8%
GOLDLINE PLUS 68 306 1.9% 43.8% 0.3 217 517 575 -1.1% 35.9% -0.2 1.2%
MIGRENIUM 53 054 6.6% 0.6% 0.1 15 088 199 15.2% 0.7% 0.1 -6.1%
MODELAX-N 129 731 8.5% 23.0% 2.9 53 054 568 12.2% 14.2% 2.2 -5.0%
REDUXIN CAPS 51 307 -2.3% 32.9% -1.2 277 156 731 -2.7% 45.7% -1 1.2%
REDUXIN FORTE 14 156 9.0% 9.1% 0.7 63 823 923 12.0% 10.5% 1.2 1.2%
SALVISAR 35 330 4.5% 1.1% 0.1 13 170 717 12.2% 1.0% 0.1 -3.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MIGRENIUM

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SALVISAR

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs